We help brands grow, by supporting senior management in making the right strategic choices.

Formulating strategy in today’s rapidly changing and complex environment is a daunting task. The world is less linear and more fluid, with fast changing customer behaviour and intense competition. Moreover, data is either overwhelming, conflicting or fragmented, making it difficult to make the right strategic decisions.

This is where we can help. We see our role as supporting you in developing your strategy. We bring structure, expertise, analytical rigour and challenge to the process.

Our approach involves deconstructing the market, and mapping out your strategic brand system and the key strategic connections and dependencies, to develop a rich and detailed picture of underlying customer behaviour, the market and competitor dynamics, and the drivers of brand performance. This ensures you can base your decisions on a clear understanding of the big picture, as well as the underlying detail.

This approach helps you pinpoint the areas which will have the biggest impact on performance, so you can prioritise your investment in growth. Furthermore, our business modelling can allow you to test your assumptions and acquire a real sense of the likely outcomes under different market conditions and scenarios over time. It gives you greater confidence that you are doing the right thing.

We have been fortunate enough to work with some incredible brands, and are trusted advisers to leading global brands and emerging brands, across a range of sectors, including FMCG, Automotive, Luxury, Hospitality and Healthcare. Our team has delivered strategy engagements across Europe, Asia and the US.

Our clients have benefitted from a more thoughtful, thorough and data-driven approach to strategy, that not only increases the probability of building a successful brand, but also provides the clarity, focus and empowerment to get things done.

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Our key service offerings include